Listen to your customer
Before you can improve your product or service , you first need to know how well your customer likes both. The best way to find out is to ask them or to think of criteria that indicate that your product or service is well received.
The simplest way is a customer satisfaction analysis , where you ask all your customers or a sample directly how satisfied they are with the product bosnia and herzegovina telegram screening overall and with individual areas in particular.
A very easy-to-measure criterion for your customer loyalty is repeat sales . How many of your customers have already bought from you several times, and which ones buy again and again?
Customer satisfaction analysis or repeat sales? If you want to increase your customer loyalty, then there is no "or" between these two points.
The repeat sales rate basically tells you how loyal your customers are. Let's say that today, 2 out of 10 new customers buy a second time. So 80% of customers are not loyal to you; they are so-called one-time buyers.
What rate shows good customer loyalty?
Unfortunately, there is no general answer to the question of which ratio is good or bad, but rather it depends on your product . If you sell detergent, for example , then the above figure would be pretty bad. Other products are simply bought much less often, so customer loyalty is not possible per se. Manufacturers of prefabricated houses, for example, very rarely sell several houses to the same customer. So I suspect you are not a seller of prefabricated houses, because then you probably wouldn't be looking for customer loyalty measures at all.