In this day and age, countless providers are constantly vying for the attention of potential customers. Our brain reacts by blocking out many of these stimuli as best as possible and trying to reduce the complexity of the environment and concentrate on "the essentials". The question now is, how does a provider get into this small area of perception of the essentials? There are different approaches and theories on this, some of which degenerate into trench warfare, depending on who you ask. In addition, the measures used vary greatly depending on the product and target group . Without going into too much detail here, there bolivia telegram screening are a few key points that overlap and one of them is the number of contacts. While it was previously assumed that three to seven contacts were needed, researchers now speak of up to 15 contacts that are needed to anchor a product in a person's consciousness.
In practice, this can look very different. Some people rely on almost painful penetration in sales and marketing (shoutout to the marketing departments of Carglass or Seitenbacher Müsli), others on less intrusive campaigns, targeted follow-ups and relevance for the recipient. I cannot and will not judge here which is ultimately more effective. Either way, one thing is certain: hardly anyone buys high-priced items spontaneously on first contact these days. This is especially true for companies, i.e. in the B2B sector. "One shot, one hit" campaigns are pure luck. Follow-up is usually required, ideally not with crude redundancy, but with additional benefits or alternative offers. To stay with the example, this means: There may be a poster or TV advertisement for the car model that brings Mr. Müller to your stand in the first place, then the first email, then the second, the phone call, the test drive, the third email and finally the sale. In between, Mr. Müller has leafed through the catalog, used comparison platforms on the Internet and consulted with friends. Not all contacts are under your control, but it is almost certain that you and your company will appear in his mind more than once and will have to make a good impression. Good relationship management makes success much more likely.