Defining your target group - the advantages

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Mitu100@
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Joined: Tue Jan 07, 2025 4:31 am

Defining your target group - the advantages

Post by Mitu100@ »

When it comes to purchase frequency , you look at the cycle in which your B2B target group usually makes purchases. You can also use your current customers as a guide: Our tax consultancy above, ConTax, could, for example, look at its current orders and determine how much time usually passes between two orders from a single customer. This determination helps you to generate repeat purchases and thus customer loyalty because you know when your target group needs your offer again (e.g. always at the end benin telegram screening of the year). With this knowledge, you can contact the relevant companies at the optimal time and make offers.

In addition to purchase frequency, you should also look at the price sensitivity of your target group. This describes the price that companies usually pay for your product or service. Here you can again base your decision on information about your own customers, but also on the prices of competitors.

The place where the target group usually makes purchases, i.e. the point of sale , also plays an important role. Is your product usually purchased online or face-to-face? Do sales discussions take place on-site with the customer or at trade fairs?

For the last two points, I recommend that you take a closer look at the design of the marketing mix !

Con Tax could determine the following information about the purchasing behavior of its target group:

“Our target group normally commissions general tax advice once a year, usually at the start of a new financial year. As a rule, re-commissioning takes place annually, and a change of provider rarely occurs. The final commission is placed online, but only after contract negotiations have been held on site with the customer.”
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