Hashtag campaigns on social media can be very successful. One that email marketing lists australia ’s well thought out will help drive brand awareness, boost retweets and followers and encourage audience engagement.
The secret to a good hashtag? Make sure it’s original, clear and catchy. There are some great tools you can use to find the best one for your brand. Here are a few examples of top brand hashtags for social issues on X:
#IceBucketChallenge - A campaign to promote ALS, this hashtag went viral making it impossible to avoid seeing someone being doused with cold water when logging into X!
#BringBackOurGirls - Created to campaign for the return of school girls kidnapped from a school in Nigeria, the hashtag went viral reaching 6.1 million users.
#MeToo
- Originally posted by Alyssa Milano, this hashtag pinged its way across the globe in support of those who had been affected by sexual harassment. It gathered such momentum that it prompted 19 million tweets.
4. Be clear with your message
Customers value and respect authenticity. A brand campaign for a social issue won’t work if people sense something half hearted. A well-crafted press release is not what they want to see on social media. Be clear about what you want to say, be human and most of all be honest. Patagonia is a great example of a brand that has no issue being very clear on where it stands in terms of climate change and asking people to take action.
How Brands Can Take on Social Issues on Social Media
5. Be well-prepared & trained