The calculation is often individual

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, and to calculate the final amount, a large number of operations must be performed.

How to solve : CRM with its business process "calculation of presales" or templates of certain tasks in it will help. Moreover, if you launch a business process or template a task, this will push the sales department to properly maintain CRM, because the data will be pulled from there;


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There are many "freeloaders", especially in services, or "price pushers". As an agency, we often encountered people who wanted to get a free consultation.

How to solve : the same CRM automation works great here, that is, a survey is sent that helps qualify leads. For example, we have a marketing automation service, and if we understand that the lead's website traffic is less than 1 thousand, then our service is not suitable for him, because the company (potential client) first needs to deal with the traffic, increasing it;

the existence of certain agreements in the segment.

For example, sometimes, in order to avoid a conflict netherlands consumer email list of interest, it is necessary to refuse a lead due to an existing partnership with his competitor;


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The real reasons for refusals are unclear: clients go away to “think about it” or simply stop answering the phone.

How to solve : from experience, in such situations CRM marketing works, when feedback is taken at each key stage to identify “sagging” areas and level them out. Perhaps it is worth changing the USP, or simply clients have experienced dissonance due to differences in the transmission of the offer from marketing and managers;


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the current base does not meet the required qualifications, which makes it difficult to segment clients and work with them correctly.