Three factors influencing buyer's choice on the marketplace

[nusaiba125]

The fact that placing products on one marketplace limits audience reach is also confirmed by a study by the IKS agency (by Okkam) .

It determined that the profiles of marketplace users not only differ from the main target audience, but also vary depending on the platforms themselves!

Of course, buyers compare items on several malta consumer email list marketplaces and then make a choice.


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Source

And this choice is influenced by three main factors:

availability of the required product;
good value for money;
complete and up-to-date information about the product.
The main reasons for refusing to purchase were:

shortage of necessary goods;
the price is higher than in other stores;
inconvenient location of the pick-up point;
poor quality of goods;
many inaccuracies in the description;
long delivery;
inconvenient application.
The significance of the defects varies depending on the product category: