A study by VK Video confirmed that people of different ages choose different content.
Zoomers (18–24 years old) are the most active consumers of content. They are interested in music (35%), memes (34%), shows with bloggers (25%), movies and TV series (20%).
Millennials (25–34 years old) are partial to humor (40%), shows with bloggers (25%), news (21%), and life hacks (19%).
Those aged 35 to 44 watch the news more (38%), 26% of kuwait consumer email list respondents are interested in humor, travel and movies with TV series received 23% of votes each, and 22% of study participants watch interviews and podcasts.
The older generation (45+) like to watch movies and TV series the most (39%), with humor in second place (33%), followed by sports videos - 30%, news - 25%, and content about food and cooking - 23%.
If you couldn’t decide what content to use to hook your audience, here’s a good tip.
Different content for different ages
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