Identify common types of content attracting links

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Different content types tend to attract different types of links.

Seeing what works for your competitors shows you where your content might be weak — and how you can improve your link-building strategy.

If you see that your competitor’s how-to guides or product comparison posts are getting a lot of links, make similar content. (But focus on topics that haven’t been covered. Or expand on popular ones with more updated or unique insights. Otherwise, the site will likely deny your guest post.)

Also, check to see if they use infographics, data-driven reports, or latvia mobile numbers list video content to get backlinks. If so, think about adding these formats to your strategy.

Examine outreach patterns
Successful backlink strategies usually involve targeted outreach efforts.

If your competitor has a long list of valuable backlinks from certain types of websites, they may be reaching out regularly to secure those links. You can do the same by identifying similar sites and tailoring your outreach strategy to appeal to them.

Let’s say a competitor has multiple links from educational sites — or .edu domains. This pattern might suggest they’re positioning themselves as industry experts. (Maybe by providing valuable research or resources for educational purposes.) You could reach out to similar sites and offer whitepapers and research studies. Or authoritative content related to your industry.

But it’s important to mention that outreach is a full-time job.

If you’re looking to scale your backlinks (ethically), consider partnering with a backlink service. They’ll secure relevant guest posting opportunities for you. They’ll even write your content so you can focus on running your business.