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Coca Cola has had many examples of content marketingIf we say “uncover happiness”, you probably know which brand we are talking about without having to mention the name. Coca-Cola, through its campaigns, has managed to insert itself into the minds of both its consumers and non-consumers. And even if you don’t like its products, its brand does. Its strategy has been for many years to focus on the brand as a synonym for good times, with family, friends, etc.

They stand out for their use of their website, which they themselves call a “digital magazine” since, rather than focusing on the products themselves, they focus on the content ; it has a total of 1.2 million followers. If we could choose one of their many successful campaigns, we would choose the “Share a Coke” campaign, or as it is more commonly known, the campaign of the names on the cans. This campaign began in Australia and New Zealand, although its great success made many countries adopt it, with the brand even getting publicity from celebrities on its own initiative.

4. Old Rue
We couldn't help but mention the fantastic campaign "We russia telegram number database need to see each other more" that Ruavieja carried out in 2018 and that, to this day, continues to generate emotions and help people to become aware of the things that really matter.

This campaign was launched in November 2018. Ruavieja created a tool that allows you to calculate the time you will spend throughout your life with the people you care about. For the campaign, they used real people whom they interviewed and recorded their reaction when they found out how much time they had left together. The video has more than 13 million views and swept advertising festivals, winning awards such as the Cannes Golden Lion and the Platinum Sun. In addition to all this, in November 2019, they launched their campaign “Whatever your prison, escape” (related to the first campaign), which they cancelled to invest the money in giving away round-trip tickets to people so they could go see their loved ones.