During the lead nurturing process, you can complete your leads' data. For a lead who downloads an eBook from your website (keyword: permission marketing ), you usually only have an email address and possibly their name or company name. If, after a while, they find out more about your range of services for the first time, e.g. by calling you, you can document the information you receive here and save it in your CRM . This way, you gradually complete your lead's profile and can better assess how "hot" they really are.
Building trust:
Customers rarely decide to buy overnight, but rather compare, plan and weigh things up. With lead nurturing, you can stay in the lead's mind and provide them with the information they need right from the start.
Higher conversions:
The three advantages mentioned argentina telegram screening above lead to the overarching goal: By optimizing your sales process, completing the lead profile and strengthening the relationship of trust with potential customers, you will inevitably increase your conversions, i.e. you will convert more leads into paying customers.
We have talked a lot about generating data and leads, profile completion, etc. All well and good, but most companies fail not because of the fundamental will to introduce lead nurturing, but because of the implementation. Custom Excel lists and handwritten notes such as “Mrs. Schmidt called - very interested” simply get lost at some point. The same applies to sending information to leads: It is difficult to have every lead status on screen and then send individual information to countless recipients - at least not without technical support. If you search for “lead management software” on Google, you will, as is often the case, be given countless suggestions for providers, but these are usually of no interest to small and medium-sized companies because they are too expensive, too extensive and simply not suitable for everyday use. The good thing is that you can also optimally run lead nurturing with your CRM system. In CentralStationCRM, for example, you can assign your leads to their corresponding categories using tags and tasks and always keep track of the status of your lead. The CRM becomes even more helpful through existing integrations with other programs, which significantly facilitate the transition from collecting leads to lead nurturing: