Such a funnel is based on the following principles

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Accordingly, one of the tasks of business is not to lose a client in this chaos and to remain competitive. Which can be done thanks to an adapted sales funnel.
:

personalization, adaptation to lead sources and customer preferences;
use of AI and Big Data technologies;
love for analytics and analytical tools;
Simplifying CJM to increase conversion so that there are not a large number of stages;
joint work of marketing and sales to improve the quality of leads, joint testing of hypotheses;
A/B testing for continuous improvements, creating content that is useful to the client;
taking into account new trends (such as sustainability ghana consumer email list and social responsibility) to strengthen customer relationships.
Useful material:
Adaptive Marketing as a Key to Sustainable Development in B2B
How to build a flexible sales funnel: Completo case study
Problem: Multiple funnels for each advertising channel, which is good for the marketing department, but complicates the work of managers, creating unnecessary steps. When each channel has a separate funnel, marketing can track performance, but managers need to switch between them.

Goal: to create a flexible, unified funnel that can be adapted to different business processes.

Task: to conduct an audit of the CRM system and optimize sales funnels.

Solution:

a unified funnel with micro-segmentation by lead source. As a result, marketing can track data by channel, and managers can work in a convenient interface and process leads;
analytics by sources in one funnel. We made integration with analytical platforms to track and collect data on advertising sources using UTM tags;
automation for different campaigns. We added robots and triggers to adapt the funnel to each campaign without creating new funnels.