Types of "Marketing Warfare" Strategies by Jack Trout

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4 Types of "Marketing Warfare" Strategies by Jack Trout
Completo Editorial
Completo Editorial
December 27, 2013
Content
Marketing Wars: Attack Strategy
Defense
Offensive
Outflanking
Guerrilla warfare
Weapons that a specialist should use
Commentary by Andrey Gavrikov, CEO of Completo
Jack Trout held a master class as part of the II Forum germany consumer email list "Advertising Matrix". Marketing and branding guru, practitioner, strategist, philosopher. The author of such sacred writings for marketers as "Big Brands - Big Problems", "Differentiate or Die", "Marketing Wars", "Positioning: The Battle for Minds". It was he who came up with the fundamental concepts - positioning and differentiation. His works have been reference books for many successful advertisers for decades.