Main disadvantages:
Development of strategies that take into account all target audience groups: B2B and B2C.
Development, integration and implementation of digital services. Most companies already have IT services to solve specific tasks. All that remains is to integrate them and refine them.
Increasing marketing budgets for promotion.
Duration of the transition process.
The Role of IT Ecosystems in Business Development: france consumer email list Features, Goals and Objectives
The main feature of the B2B2C model is the need to automate and digitalize processes. We are talking about how interaction with each group of clients is built: B2B and B2C.
A common situation: manufacturers who only have a website with a list of products and addresses of distributors' points of sale begin to conduct marketing activities to attract B2C clients, bring in traffic. The only available KPI in this case is the number of users who clicked the "Where to buy" button. At this point, the user's path ends for them. This leads to inefficient spending of budgets. Their request to us is to justify this budget, but without analytics and a unified IT ecosystem, this is impossible to do.
Earlier in the article “How to build digital marketing to attract end customers,” we already touched on the fact that B2B2C is a business model based on digitalization and the implementation of IT solutions, without which it is impossible to build effective interaction with partners: control, support and exchange data.
Digital transformation of business processes, i.e. the introduction of IT services and new communication channels with consumers, is one of the current trends among manufacturers. This is the creation of an IT ecosystem that allows increasing the share of online purchases, as well as organizing and automating interaction with partners and end customers