Entertainment a huge cinema and food court plus a kids club

[[email protected]]

We see that food courts have expanded their range to restaurants with world cuisines, and theaters and clubs have taken the place of empty cinemas. Fitness areas and improved services, such as car washes and dry cleaners, have also become an integral part of the new look of shopping malls.

Today, the success of trading platforms is determined not only by the assortment, but also by the ability to solve everyday problems of visitors, offering convenient solutions in close proximity. An approach focused on the lifestyle and needs of visitors is becoming key in attracting and retaining traffic, ensuring constant growth of platform indicators.

One thing is certain: shopping malls/TCs in the format they were in from 2010 until the pandemic are definitely outdated and no longer interesting. The usual set of tenants looked like this:


products: chain brands of clothing, electronics, sporting goods, cosmetics, a mandatory food anchor, 10% of small brands and individual entrepreneurs;

Shopping centers of that time had identical products, brands - mostly mass-market, the posters in all cinemas were the same, the food - a clear set of the same fast food restaurants, and the dining apparel company email list area - a huge hall with unpleasant tables. The lack of a special atmosphere, comfort, privacy, in general, everything was done so that you could quickly buy, eat and leave.

How have TCs changed after the pandemic?
The pandemic and our pace of life in the metropolis have shown that traffic is not growing, the conversion from visitor to buyer is falling, the time spent on the site is decreasing. All these observations and analytics of people's behavior have given a powerful impetus to creating places of attraction in shopping malls/shopping centers: pleasant locations for relaxation, comfortable dining areas with good design, greenery and the absence of extraneous odors, pleasant music instead of deafening radio advertising. Food courts have changed a lot, various restaurants and gastronomic spaces have appeared.

Due to rental sanctions, multi-thousand-square-meter cinema areas became empty, their place was taken by theaters, dance clubs, theme schools holding master classes for children and adults, and much more. They attracted traffic with new needs and purchases. Thermal baths became a separate fashionable topic: those shopping malls/TC buildings that were able to immediately re-equip their premises for them took the lion's share of traffic.