Are the referred members suitable?

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You can see from the promotion below that the copy is clear and easy to follow. The incentive is relevant and will resonate with the society’s audience.

member referral programme Make sure you shout about it
After spending time and effort putting together your member referral programme, it would be a shame for it not to be seen. But unless you are shouting about it, people are unlikely to find it of their own accord.

We recommend creating a landing page on your website where you can explain in detail the offer and criteria. Also, make sure you share it via your social media channels and newsletter.

Within your communication plan, you could create a ‘referral drive’ where during your quieter months, you and your team push referrals heavily on social media and in emails.

Consider sharing information about your referral programme on the following channels as well:


As with most things, referral programmes rarely pakistan rcs data work perfectly the first time around. It’s useful to review your referral programme as you go along for maximum return, and stop you spending time on things that aren’t working.

Here’s what you should review:

Are you receiving the number of referrals you want / expect?
Which channels are the referrals coming from? These could be social media, word-of-mouth, email
Do your incentives appeal to your members? This could be asked in a survey or a poll on social media
How long do referred members stay with you?
Once you have the data, you can start to master your member referral programme. The creativity will hopefully start to flow and you can craft some targeted emails and social media posts to further increase any opportunities.

Make sure you say thank you
Thanking members who have helped raise awareness of your club / organisation is an important step in any referral programme. Alongside the incentives, you should also send them a personalised thank you message.

Also, don’t forget to say thank you and welcome to the new member joining your community.