If the content stimulates the target's latent needs, it will be more likely to lead to usage

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First, you need to be clear about what kind of leads you are looking for and what kind of targeting you need to do to get them.

Effective tools, measures, and appeals will vary depending on the target you set, so make sure to clarify your target based on your lead generation goals.

And what is important tongliao cell phone number list on top of that is content creation. Choose content that will resonate with your clearly defined target image, and think about what information would encourage them to use your product, and create content that is tailored to your target audience .
Analyze data from the past to the present
Before developing a lead generation strategy, analyze the data your company has accumulated so far.

If you have implemented lead generation measures in the past, you can use that data as a reference when planning your next strategy.

Another option is to use data from current customers.

For example, by knowing user movement on a site and high click-through rates, you can determine what type of content users are looking for.

Using this data to your advantage will allow you to implement more effective measures .



Compare the cost per lead for multiple campaigns
Although lead generation is a necessary phase in acquiring new customers, budgets and time are limited.

Therefore, by comparing the "cost per lead", which represents the amount spent to acquire one lead, along with the advantages and disadvantages of each strategy, you will be able to implement more appropriate strategies.

Even for a single advertisement, the cost can vary greatly depending on where you place it and for how long.

Therefore, it is recommended that you compare possible measures by calculating the cost per lead .



Set KPIs based on your final goal
When generating leads, you probably have an end goal.

To achieve this, we recommend setting specific KPIs for each month or quarter, and working steadily towards achieving your goals .

Setting specific KPIs will help you clarify the measures that need to be taken and identify high priorities.



Key points for managing lead acquisition initiatives


No matter what measures you take to acquire leads, their effectiveness will vary depending on how you implement them.

Here are some key points to consider when implementing lead generation strategies.

Set and manage maximum CPA for each campaign
Analyze the measures taken
Setting an approach for acquired leads
Moving to Lead Nurturing and Lead Qualification


Set and manage maximum CPA for each campaign
No matter how many leads you generate, it's pointless if it costs a huge amount of money to do so.

So, what you need to think about is your maximum CPA (cost per acquisition).

In other words, if you stay within that CPA, it's cost-effective.

The maximum CPA can be calculated by multiplying LTV (annual sales x gross profit margin x number of years of continued use) by lead conversion rate .

As measures are being implemented, analyzing these figures and reviewing budget allocations, etc. will lead to measures that are highly cost-effective.



Analyze the measures taken
Use tools to calculate and analyze data on the measures you have implemented.

It is also possible to measure cost-effectiveness by checking the CPA, as mentioned earlier.

Also, taking a website as an example, it is possible to make pinpointed improvements, such as analyzing pages with high bounce rates and making improvements to those pages.

By measuring and analysing the data, we can come up with and implement targeted improvement proposals .



Setting an approach for acquired leads
Even if you are able to acquire leads, it is meaningless unless they lead to actual usage or purchase.

In particular, leads acquired online tend to have a wide range of interests, so the follow-up approach is often important.

Therefore, by planning how you will approach the situation afterwards, your chances of success will increase.

It is also necessary to implement measures aimed at acquiring high-quality leads that are likely to lead to actual use and purchases.



Moving to Lead Nurturing and Lead Qualification
Even if you are able to acquire leads, in most cases they do not immediately lead to usage or purchase.

But it can also be achieved through longer-term actions taken after the lead is generated .

Lead nurturing is the process of nurturing acquired leads , while lead qualification is the process of narrowing down those leads who are likely to move on to the next business negotiation.

You will be able to proceed effectively by analyzing where you should allocate your budget and what approach you should take at this stage.



Effective tools and services for acquiring leads




BOXIL SaaS
"BOXIL SaaS" is a comparison site specializing in SaaS businesses, allowing you to approach those considering comparing services and acquire high-quality leads .

More than 150,000 people who are interested in introducing the service are registered as members of "BOXIL," so by posting your service you can promote it to all candidates who are in the consideration phase.

Based on the knowledge gained from a total of 800 listed companies, after implementation we will support you in determining the optimal approach to the leads provided.



BOXL EXPO
This is an online exhibition that has been held since June 2020, making use of the know-how and content capabilities cultivated through "BOXIL SaaS."

The feature of this event is that you can seamlessly proceed from watching seminars delivered in real time, asking questions to the provider about the service you are interested in, and even holding individual business negotiations . It is one of the largest exhibitions in Japan where companies providing SaaS (IT products) gather together, and each event has a wide range of content based on the theme.



BALES
BALES is the No. 1 inside sales agency recommended for SaaS companies.

We have explained telemarketing above, but to address concerns such as "I want to launch inside sales efficiently" or "I lack sales resources," you can approach sales lists using BALES and secure appointments with a high probability of winning.

They are not just good at securing appointments, but also have strengths in sharing knowledge about inside sales, and can start operations about two weeks after kickoff, allowing you to start initiatives early.