Tips for Product Images on an Online Store Page

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6 Tips for Product Images on an Online Store Page

Let's imagine a situation: you enter a sports store and the first thing you see is a shiny new model of sneakers on a pedestal. They are in the center of the room at the entrance so that no one can pass by these shoes. Why do stores do such tricks?

Small tricks help to see the product from its nurses email list best side. In order for the client to want to buy it, the product must be presented qualitatively and effectively. In this way, in the eyes of people, the advertised thing will become more desirable, so that they will not be able to resist buying it.

In online stores, everything works on the same principle. Only the pedestal for demonstrating the product in this case is a pleasant website design, usability, high-quality image, description of characteristics.

The American company Forrester Consulting conducted a study in which it found that more than 50% of users would buy a product in person in a store, not online. The collected data shows that people need to “see” the product before buying. Online, the client does not have the opportunity to physically try on or feel the item, there is no personal interaction with the product. Therefore, it is extremely important that the pictures in the card on the product page of the online store can compensate for this deficiency as much as possible. Then the user will buy your product and, perhaps, come back to you again.

High-quality product photos
High-quality product photos

Place only high-quality images on your resource that look expensive. Try to maintain a uniform style and size of images for all products on the site.

Possibility to view the product from different angles (360°)
Users are put off from buying from an online store by a lack of information about products and fear of uncertainty.

How to combat this? Place photos of products from all sides or in 3D format so that the client has the opportunity to look at it from different angles. This way, your site visitors will be able to change their minds and buy your product.

Several product image options
Try to post pictures of products on the site in all available colors or made from different materials.

The ability to see materials or colors only through a palette has a negative impact on user opinion. The chance of a purchase increases if product images can be seen in other colors.

The problem of uncertainty for your site visitors will be easily solved this way - they will be able to see all the options themselves.

Let's take the well-known brand Adidas. In the online store, the model of each product, made in different colors, is indicated separately. You choose the color you like, click on the picture and get to the product card with all the characteristics.

That's why the company has such big sales not only in offline stores, but also online. They optimized the site for users as much as possible so that they are not afraid to make purchases.

Change scale
Pictures on the product page of an online store with the ability to closely detail and scale them will give users the chance to “feel” the product in real life.

It is worth posting photos of real goods so that when detailing, fluff, threads and other things that can only be seen during a “live” purchase are visible.

View the product "in reality"
One of the main criteria that discourages online shopping is the lack of opportunity to imagine the item on yourself. What if the jeans are shorter or wider, and the bag is not big enough?

And here is the solution. Provide images of your products in real-life use. If the customer sees how the product looks in real life, he will have a more complete idea of ​​the product.

You are selling suitcases . A person cannot always imagine the dimensions in reality. We recommend taking photos of the product in a person's hands or at the time of use. Show buyers what can fit inside the suitcase. All this will help a person with their choice.

You sell T-shirts for people of different builds . You definitely need photos of children and adults, men and women of different sizes. You should indicate the height of the model in the photo and the size of the T-shirt. Site visitors will say to you: “Thank you!”, because such clarity significantly simplifies the selection process.

Images on an online store product page are the best way to allow visitors to “feel” and “try on” the product.

You don't need to hire a professional photographer to create quality content. It's enough to post high-resolution images that show color and shape.