Optimize your conversion process design

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If you want to attract the attention of your users and persuade them to take a specific action, it is important to provide a good design for your conversion process.

The visual element plays an important role in the construction and configuration of your conversion processes : using a certain color, the order of your Landing Pages or Thank You Pages, the size of the CTAs , all of these factors influence the experience of your users and will provoke different reactions in them.

So think carefully about the graphic mail marketing to doctors design of all the elements of your conversion process and, most importantly, test them.

Also, analyze your users’ behavior on your site: Does a larger CTA on your blogs make people click on it more often? Does an image on your landing pages increase the number of visitors who fill out the form? Remember that every little thing counts.

Measure the results.
Just because you have your entire process optimized doesn't mean all the work is done: there will always be things you can improve.

That is why you should constantly evaluate all the elements that I have mentioned throughout this article, observe which actions you can improve, review the figures and indicators that each element offers you, and optimize them constantly, in this way you will be able to increase the sales closing rate.

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Lead Nurturing Strategy to Increase Sales Closing Rate
We all know how important it is to increase sales closing rates. The challenge is figuring out what, how and when to achieve it.

Offering relevant content about your brand, products and services, and creating marketing strategies aimed at increasing conversion can be the solution. But you can also implement a good Lead Nurturing strategy .

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Let's remember that Lead Nurturing is a strategy of sending scheduled emails to leads , with the aim of leaving them ready to do business with your company.

Now, Lead Nurturing is not just sending a weekly newsletter, but something more elaborate that takes into account several characteristics of your lead. Some examples of Lead Nurturing can be:

Send 2 emails to a lead who downloaded an ebook. The first one should contain more relevant content and the second one should be an ebook with cases. The objective of these actions is to take that lead to the next stage of the funnel.
Send an email to all candidates who reach a certain lead Send them a mid-funnel ebook and an offer to speak with a consultant.
Now that you know what Lead Nurturing is, I'll tell you five ways to use this tool to increase your sales closing rate. Let's see

Define your goals
Creating a lead nurturing strategy is like building a house . Before you do anything you need to discuss with an architect what you want. With lead nurturing it is the same thing.

You need to know exactly how you want to increase your sales closing rate before you hit the “send” button.

Understand your sales process
In order to analyze your sales closing rate, you need to know your sales process and how it influences your Lead Nurturing efforts , so you can outline your communication strategy.

There is a sales process for every business, so it's important to know yours well. This will help you ensure your touchpoints are tailored to each stage of the buying cycle, making each one more relevant and valuable.

Segment and direct your communication
You can't treat everyone the same way. Regardless of the size of your database, you probably have current, potential, and former customers. This means you can't send the same message to all of them.

If you don't segment and target your communication, you won't be able to increase your sales closing rate and you'll also waste the potential of your database.