SEO tips for better optimization

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These basic SEO tips will help you reach the top position in search engines. The success you achieve with your SEO strategy will be made up of a host of small details.

Meta description
Refers to the text that appears in search engine results pages (SERPs). This can influence the number of visits you will receive from search engines.

Although it does not directly influence loan officer email list ranking, a good meta description can improve click-through rate (CTR) by making it more attractive to users.

Make sure it is concise, relevant and includes your main keywords. Remember not to exceed 155 characters, and to include a call to action ("get to know us", "visit us").

Customize your links
Be careful when customizing your URLs. They should match the content of each page on your website and the keyword. You can see an example here .

A structured and easy-to-understand URL is not only beneficial for search engines, but also for users who wish to share it.

Create your favicon
The “favicon”, also known as the “favorite icon”, is that small image that we can see in the address bar of your browser. It is very common to see the company logo in it. Its size is 16 px by 16 px.

While it may seem like a minor detail, a custom favicon can enhance your site's brand identity and professionalism, while also providing a better visual experience for your visitors.

Use title tags (H1, H2, H3)
Since most people are more interested in titles, subtitles, lists, and bold words, it's a good idea to know how to take advantage of this type of structure.

Title tags indicate the structure and hierarchy of your content.

H1 should be used for the main heading, followed by H2 for subheadings and H3 for subsections.

These tags not only help organize content in a way that is clear to readers, but they also allow search engines to better understand the structure and relevance of the content.

It turns out to be a good SEO strategy to include the keyword of your article in H1, which would be the title, and in one of the subtitles.

Images with Alt Text
You must take care of all the details of your website, everything must be thought out to be in harmony with your SEO strategy, including the images.

Alt Text is a brief description of the images on your website. It helps search engines “understand” the image content and is also helpful for visually impaired users.

Always make sure your images have descriptive and relevant Alt Text.

Images
Every image, infographic or GIF that you include in your publication must be properly named, including the keyword so that they can be identified.

The idea is that Google can recognize what the image is about and thus link it to searches.

You should also take into account the loading time. The speed will influence both the visits and the indexing of the page. Another aspect to consider is that the image has the ideal scale according to its relevance.

Use compression tools and choose appropriate formats, such as JPEG for photographs or PNG for graphics with transparent backgrounds.