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Pictures should be added to the site for a specific purpose.

Illustrations should be informative. It is important that they help users better understand the content provided, explain the essence of the text, demonstrate objects or processes.

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It is logical that in order to more fully investor leads and clearly inform the site visitor about your company's product, it is worth uploading its image in good quality (this could be a photo of the product or the process of providing the service).

Pictures with infographics that clearly demonstrate certain statistical calculations or explain the features of setting up an interface, equipment, etc. will also be informative.

Abstract images, such as those in personal development articles, are difficult to make truly relevant, but it is also not recommended to use commonly used stock photos. When using such illustrations, they need to be carefully optimized.

You cannot install other people's images on your site that are protected by copyright.

The Russian-language Internet is still very disrespectful of intellectual property, so some artists find various excuses to post other people's images protected by copyright on their sites. This is a risky move, since if such a violation is detected, the copyright holder may make your work more difficult. Copyright should be treated with respect.

General rules for optimizing images for a website

Source: Gorodenkoff / shutterstock.com

For the website, you should use either your own original photos and drawings, or illustrations with an open license.

Finding images that can be used for commercial purposes is easy with Google's advanced search.

In Google Images, enter the required request and follow these steps: “Tools” → “Use Rights” → “With License to Use” (or “With License to Use and Modify”).

You can learn about the specifics of using images by searching Google for “image optimization.”

There are various stock resources with beautiful and high-quality photos that are available even for commercial use.

Stock images can be improved

With special processing and special design, stock photos can be made more interesting and stylish.

It is not necessary to be a perfect Photoshop user. You can improve your image on the following resources:CanvaorCrello.

Technical requirements for images on the site
To be honest, the main criteria when choosing images for a website are usually the quality of the image, its size and format. But not only that.

Let's look at each aspect in more detail.

Image format
The main formats that Google indexes for search results are GIF, PNG, SVG, BMP, as well as JPEG-XR, WebP.

SVG - use for vector images;

PNG - save images if a designer worked on them;

JPEG is the standard format for photographs.

You can also notice that new non-standard formats have appeared. For example, JPEG-XR and WebP. The positive aspects are that these formats are easier than other, more common ones. However, many browsers do not recognize them. WebP can be used in Opera, Chrome or Android, and JPEG-XR - only in Explorer.

To work in Yandex and for better indexing, it is worth using the following image formats: GIF, JPEG, PNG. It is also worth remembering: Yandex does not index pages that are loaded using a script. Therefore, it is worth considering this point, and not just the correct format.