Built-in bid automation in Yandex.Direct

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Built-in bid automation in Yandex.Direct

If your advertising campaign budget is small and you cannot purchase a special program, you can use Yandex.Direct's built-in automation tools.

If your ad uses both text and graphics, you high school coaches email list can use one of six strategies, five of which are suitable for websites and four of which are suitable for mobile apps:

average cost per click (also suitable for apps);

average cost per conversion;

average cost of installing an app (used for apps only);

average return on investment;

weekly budget (also suitable for apps);

weekly click pack (also suitable for apps).

There are two automation strategies used for media advertising:

reducing the cost of repeat impressions;

maximum number of impressions at the lowest cost.

The following options are suitable for smart banners:

optimization of the number of clicks (including search banners);

conversion optimization;

average return on investment - ROI.

Thus, Yandex.Direct itself has developed several automation strategies that will suit various advertising campaigns. In addition, it is possible to automatically adjust the increase or decrease in the cost per click when displaying to individual segments of the target audience.

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The user only needs to specify the average weekly click price and the weekly advertising budget. The system will automatically determine which bids are worth participating in based on the specified values. In this case, the impression price may be lower or higher than the average value, but the final weekly price will not be higher than the one specified by the client. Using this strategy, you can achieve the maximum number of impressions at a given click price.

Average cost per conversion
Average cost per conversion

To use this automation strategy, you will need to specify goals in Yandex.Metrica. Then you can select one or more of them, increase its conversion and adjust the average weekly cost of execution to the specified value. You will also need to specify the average conversion price, the weekly budget and the highest cost per click that you can pay for a target visit.

Average cost of installing an app on a mobile phone
The essence of this automation strategy is similar to the previous one. With its help, you can achieve the maximum number of app installations at the specified average cost per installation.

Average Return on Investment (ROI)
This automation strategy can be used when the required profitability and project costs are known. This way, you will get the maximum conversion for the given ROI.

To use the strategy, you need to set goals in Yandex.Metrica. After selecting a goal, you need to specify the ROI value, product cost, weekly budget, maximum allowed rate, and the percentage of saved funds that will be returned to advertising.

Weekly budget
Automation of Yandex.Direct, according to this strategy, allows you to use and distribute your weekly budget in the most profitable way by selecting optimal impressions and bids.

To use this strategy, you will need to specify a weekly budget, the highest bid allowed, and the task that needs to be completed. This could be the maximum number of clicks, mobile app installs, or conversions. In the latter case, you will need to specify a goal in Yandex.Metrica.