Why you should set up a sales funnel and monitor the entire purchasing process of a potential customer.
Building a sales funnel for your company is essential for the planning and marketing strategies to achieve the expected results, separating each action to be taken into stages.
How the sales funnel works.
The sales funnel, also known as pipeline, is divided into three parts:
Awareness, or top of the funnel
Awareness, or top of the funnel:
At this stage, we are dealing with people who are not looking for a specific product or service. When they are impacted by content with relevant topics or services, they start to want to know more. In other words, it is time to nurture and educate this audience so that you are seen as an expert on the subject and remembered when it comes up again.
Make posts on social media and create content on your instagram data website or blog with tips, tutorials, lists and various content that interest your audience .
Mid-Funnel
Mid-Funnel:
At this stage, the audience has already understood that they have a problem and need a solution. This is when your company starts to provide answers that can help them, in order to relate to them without forcing them to buy.
Take the opportunity to hook the potential customer by offering something they can't refuse.
It is also at this stage that the public begins to provide more information, becoming a lead and increasingly qualifying themselves to be a future customer.
Lower-Funnel, or base of the funnel
Lower-Funnel, or base of the funnel:
Here, the leads are already qualified . They have been nurtured by relevant content, discovered that they have a problem and what the solution is, and now, to put it into practice, they need to purchase a product or service.
If the strategy was implemented correctly, your company will be remembered as a reference and will gain another customer.
What happens at each stage of the funnel?
For the sales funnel to work, you need to keep in mind that there is no point in trying to sell your product to the awareness audience. It is time to gain clicks, the volume of visits to your website or blog and increase your users. And, from these visitors, you will get to know your ideal audience.
But in the middle of the funnel, conversion metrics will appear. From registrations, potential customers will start to appear and qualified leads will reach the final sales closing stage.
Using a sales funnel, you can visualize and track the entire consumer purchase path. This way, you align your company's marketing and sales departments, ensuring more qualified leads, more customer acquisition and, consequently, more sales.