Types of websites for mobile devices

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There are four ways to create web pages that are optimized for different types of mobile devices.

Adaptive layout
This method is the main one when developing for search engine promotion. The HTML code is the same for any device, all URLs are also the same. The page automatically adjusts to the device dimensions, screen resolution and other parameters.

Advantages:

All link and behavioral factors are gmx email list taken into account within one URL.

Saves time on website maintenance: content is posted once.

Overall loading time is reduced as there are no redirects.

The crawling budget is saved: Yandex and Google bots scan each page only once (they don’t have to go through one version first, then another).

Flaws:

The code becomes more complex and takes up more space, making it more difficult to layout and test such a site.

Dynamic display
The URL is the same for all devices, only the page code differs - it depends on the screen parameters and its resolution.

Advantages:

No redirects are required since there is only one URL.

Flaws:

You have to work with the desktop and mobile versions separately, constantly comparing, improving and optimizing them.

It is difficult to avoid mistakes in the technical aspect of resource optimization.

A standalone mobile version on a dedicated subdomain (or domain)
A standalone mobile version on a special subdomain (or domain) for those users who access the site from mobile gadgets.

Advantages:

In some cases, it is easier to develop a separate mobile version if the desktop version has been functioning successfully for a long time.

Sites that have a special version for mobile devices do not have problems with loading speed: in fact, these are two autonomous sites, and you can change them independently of each other (even create one design for a PC and a completely different one for portable devices).

Standalone mobile version

Source: ZoFot / shutterstock.com

Flaws:

The development is labor-intensive and expensive, requiring the participation of such workers as SEO specialists, front-end developers, programmers. Moreover, supporting both versions will also require additional resources and labor costs.

Each page has several addresses, which is not welcomed by search engines (since duplicates appear) and is inconvenient for users. It is not a fact that having a separate version for portable devices will improve positions in the mobile search results of Yandex and other search engines.

Indexing and displaying the mobile version will require additional dancing with a tambourine so that everything works correctly.