What you think your followers would expect

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Some of these channels might not be relevant to your brand; perhaps you’ve already outlined that no one within your target audience would be on those platforms.

However, ruling out something like LinkedIn without considering first the types of customers you could reach there would be a mistake.

Many professionals have LinkedIn accounts, so japan rcs data that’s a perfect place to find and engage with potential new and existing community members.

Plan your content strategy
It’s also important to think about the content you plan to share on each social media channel. What works on Instagram doesn’t necessarily work on X, for example.

People behave differently on each platform; they go to Instagram to see pictures and videos, but they may open X to read funny jokes and see what’s happening in the world.

Explore (and like) to see from you on each of the different channels, and tailor your content to that.

Most importantly, cater your content strategy to what you can share. For example, don’t worry about setting up a new YouTube account, if you don’t have much video content to post.