The customer is not always right, but he deserves respect and care. This is not only active listening, but also maintaining long-term relationships: take an interest in their business, congratulate them on holidays, offer unique products. It is important to listen to the customer before and after the purchase. Informal conversations and gestures, such as an additional call or a bonus, help to form a warm business relationship. Caring for the customer strengthens the connection and increases the likelihood of repeat purchases and recommendations.
Be charismatic
Most communication signals are gambling email list non-verbal. Therefore, it is important to pay attention to your appearance and demeanor. Your interlocutor perceives not only words, but also the tone of your voice, gestures, facial expressions, hairstyle, smile, and posture. In addition, he or she picks up on energy. The external image is an important aspect that the seller should pay attention to.
Develop the skill of proper communication
The ability to speak convincingly, briefly and effectively is a topic that can be discussed endlessly. Public speaking skills are important not only for public speaking. A salesperson must be able to speak in a way that people listen to him: with inspiration, interest and content.
45 methods of sales psychology
Psychology plays a key role in the sales process. These 45 methods will help you better understand your customers' needs and build an effective interaction strategy:
Focus on safety
Fears are natural feelings that cause discomfort when buying. Focus on the safety of goods: hypoallergenic materials and rounded corners will help the buyer feel confident.
This approach works well in combination with scare tactics. For example: “Our product is certified safe” or “Clinical trials show that it reduces the risk of allergies.”
Intimidation method
This method encourages purchase by emphasizing the negative consequences that may occur in the future without additional precautions. It is often used when selling related products such as insurance or protective screens.
Intimidation method
Source: shutterstock.com
It works best in the context of comparison with the benefits of the purchase. For example: "Treatment for a cold in your area can cost $3,000", "With this protection, your child will be safe and will not spill boiling water on themselves."
Treat your customers with care and respect
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