SEO optimization of cards comes to the forefront

[nusaiba127]

This is especially relevant for WB. The algorithm considers the product description in the same way as on the website. To create an effective description and take into account the necessary keywords, I use:

The "Popular Queries" section in your personal account.
Service for selecting LSI phrases. Based on the required main request, it analyzes commercial sites and produces a cloud of keywords.
MPSTATS service for working with SEO: monitoring positions, selecting queries, checking product cards, etc.

1200_3.png

Common mistakes:

"Copypasta". Simply copying the product description from WB thailand consumer email list and using it on OZON may not work. For example, on one marketplace you may come across a high-frequency query "cutlery storage tray", it can be used for the product name. On another, users do not use it and such a name will be irrelevant for this site.

Unloading data from an internal system without changes. Often, large companies, in order to make their lives easier, automatically unload data from internal systems, leaving the product names unchanged. In the best case, there will be “product name + brand”, in the worst case, just the article number.

It makes almost no sense to write the brand in the name, unless it is an iPhone14, of course, or a similar product that will definitely not be searched for in any other way.