The landing page does not inspire confidence

[subornaakter24]

Visitors do not believe hackneyed advertising phrases with meaningless figures, exaggerated facts and enthusiastic reviews. All this will create a repulsive impression.

Therefore, do not strive for perfection, endlessly polishing your image. Let it be realistic, not without rough edges, but trustworthy for the target audience. Of course, the emphasis should be on the objective advantages of the company and product. The main thing here is not to exaggerate them and not to round up the food and beverage email list figures.

Testimonials from existing customers must be genuine and the guarantees provided must be achievable.

Here are some more tips to increase customer loyalty:

Display complete information about the manufacturer of your product in the most visible place.

Provide several channels of communication with you to choose from. Your physical address and landline phone number are desirable. The more ways of communication, the less doubt buyers will have about the stage of purchasing the product.

Difficulties with ordering
Even when a visitor is ready to buy a product, they may have difficulty filling out the form. A registration form that is too complicated will scare away even those who are ready to buy. If a person cannot provide some personal data that they consider unnecessary, they will simply leave your page.

There is only one piece of advice here: the form should be as simple and clear as possible. In most cases, the client only needs his first name, last name, email and phone number.

Technical problems with the site and poor adaptation
Observe how long you wait for any website page to load. Typically, visitors leave after 3-4 seconds of waiting. Considering this, check the loading speed of your landing page.

Today, more and more people buy goods online via mobile devices. If you don’t adapt your landing page for smartphones and tablets, you are cutting off the lion’s share of your audience.

Download a useful document:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Simplify the website design by removing unnecessary elements. Reduce the size of photo and video content so that it does not lose quality. Be sure to test the finished landing page on different devices, not forgetting about adaptability.

Landing page has not been tested
Any website, even a well-designed one, will not guarantee the correct display of all its elements, from fonts to order buttons. Only subsequent testing on different devices will show the real reaction of users.

Often, a significant portion of a website's conversion is lost simply because the owner decided to leave only one landing page option without testing it properly.

Along with the main version, implement 2-3 additional versions of the site as an experiment. They will be used to evaluate landing page elements such as text blocks, images, and buttons. In particular, their location, display, and color are checked.

With each subsequent check, change only one element, analyze the result, comparing it with the benchmark. This way, you will evaluate the impact of each parameter on conversion. Based on this information, leave the elements with the parameters that showed the best results in the final version of the landing page.