Each marketplace constantly runs some kind of promotions

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Participation in promotions: it is important to calculate all the risks


federal ones, which the trading platforms themselves actively promote (the same Black Friday, pre-New Year sales);
smaller scale. For example, for a certain category of goods.
If you always participate in all activities, the average median price of your product, which the marketplace uses to calculate promotional discounts, will constantly decrease. This will negatively affect marginality and will not allow you to participate in promotions further.

On the other hand, participation in a particular activity affects the ranking of the product in the search results : the promotional product is shown higher in the catalog and search results, that is, the trading platform itself begins to promote it additionally.

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Accordingly, it makes sense to join federal actions.

When calculating marginality, it is worth considering sweden consumer email list the likelihood of participation in promotions and factoring in the possibility of raising the price before the start of the sale.

To get a kind of promotion boost with the help of promotions with non-fixed participation (you can either join or leave at any time), sellers can use the following scheme: they become a participant for several days (not the entire period), then leave.

There are promotions (for example, on Ozon), in which participation is fixed: if you join it, you will not be able to leave until the end. In this case, you need to decide with which products you will participate in it: with all, with a certain group or a specific product.

The choice depends on your capabilities, calculated unit economics, depth of marginality, and how much you want to earn.

If it so happens that your average median price on the marketplace has become too low, you will have to increase the price of the product and wait a certain period during which the average median price will increase again.