Are you also curious and wondering “How and where do Brazilians listen to the radio?” New times bring countless possibilities for this powerful medium and new ways for listeners. Let’s go?
It is no surprise that radio is still a preferred means of communication for Brazilians. According to a study presented by Kantar IBOPE in 13 metropolitan regions of Brazil, 80% of Brazilians listen to the radio .
However, the good old “radio” was, over time, replaced by more modern equipment, with better reception and sound reproduction quality.
Currently, the number of devices available for radio reception is wide qatar email list ranging from common devices to cell phones, as well as radio streaming services that can be consumed on the Smart TV itself.
Where do Brazilians listen to the radio?
Although 71% of the public listens to the radio at home, a significant portion (24%) does so in the car, while commuting to work or other commitments. It is interesting to note that 80% of people listen to the radio on regular devices, 25% already do so via cell phone and 4% use other devices to listen to their favorite radio station.
However, radio consumption via cell phones is on the rise, since November 2021, Anatel has required the function of receiving the radio broadcasting service signal on cell phones as one of the prerequisites for releasing the product's approval. These new features will allow even greater consumption of the radio medium, at any time and in any place. Cell phones are giving way to battery-powered radios on the soccer field, at picnics in the park and even when working in the fields.
Web radio consumption increased
It is also important to highlight the significant increase in the consumption of online radio. Around 10% of the population in the 13 metropolitan regions analyzed in the study listen to radio online, with a daily consumption of 2h44 in this mode.
All of this shows the importance of radio as a vehicle for disseminating information, culture, entertainment and, of course, as an important advertising tool.
Therefore, advertising on the radio is a guarantee that your product or service will be well publicized. But just advertising is not enough. It is extremely important to closely monitor the transmission and reach of your advertising. The saying goes that data matters, and processed data matters much more .
And to monitor all this work and obtain analytical data on the results of advertising campaigns on the radio, Audiency provides a tool that provides data in real time .
This is a highly specialized platform that monitors the entire execution of your campaign, securely, through login and password.
In just a few steps, in a simple and intuitive way, subscribers can monitor the performance of their ads by broadcaster, the distribution of spots, and measure all campaign broadcasts, all in real time, with the instant generation of all types of reports.
With Audiency, the client can monitor the broadcasting of advertising pieces at the time they are shown, through daily reports, and the data can be made available on any electronic device, including your cell phone. This makes it much easier to monitor your advertising on the radio .