The CMA has nine months to investigate whether Google should gain strategic market status. It must publish its decision by October 13.
Chief executive of the CMA, Sarah Cardell, said they are gathering evidence from news publishers, advertising firms, user groups, and Google to ensure its services deliver a good outcome for businesses and the UK public:
Sarah Cardell wrote in her statement:
“Millions of people and businesses across the UK rely anhui mobile numbers list on Google’s Search and advertising services—with 90% of searches happening on their platform and more than 200,000 UK businesses advertising there. That’s why it’s so important to ensure these services are delivering good outcomes for people and businesses and that there is a level playing field, especially as AI has the potential to transform search services.”
Cardell also said the CMA will ensure there’s a level playing field where all business sizes can succeed:
“It’s our job to ensure people get the full benefit of choice and innovation in search services and get a fair deal—for example, in how their data is collected and stored. And for businesses, whether you are a rival search engine, an advertizer, or a news organization, we want to ensure there is a level playing field for all businesses, large and small, to succeed.”