Identify the elements you want to display on your map

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How to promote a software
There are four types of customer journey maps. Each has its benefits and is geared toward a specific purpose.

Current status
This type of map is the most commonly automotive mailing list used; it visualizes the actions, thoughts and emotions that your customers currently experience when interacting with your company .

Day in the life
These maps allow you to visualize the actions, thoughts and emotions your customers are currently experiencing in all the activities they engage in on a daily basis , whether or not it includes your business.

Future state
They visualize what you think will be the actions, thoughts, and emotions that your customers will experience in future interactions with your company . Based on the current experience, you outline where you want to be with this style.

Service plan
These start with a simplified version of one of the map styles above. They then focus on the factors responsible for delivering that experience, including people, policies, technologies, and processes.

They are best used to identify the root causes of current customer journeys , or to identify the steps needed to achieve desired future journeys.

Apply the customer journey to yourself
Just because you've designed your map doesn't mean your work is done. This is the most important part of the process: analyzing the results.

How many people click through to your website but leave before making a purchase? How can you better support customers? These are some of the questions you should be able to answer once your map is complete.

Analyzing your results can show where customer needs aren’t being met . By addressing this, you can ensure you’re providing a valuable experience and making it clear that people can find solutions to their problems with your company’s help.

The entire exercise of mapping the customer journey remains hypothetical until you test it yourself.

Make the necessary changes
Your data analysis should give you an idea of ​​what you want your website to be, and make appropriate changes to achieve your goals .

Regardless of the magnitude of the changes, they will always be effective, since they are related to what the client identifies as weak points.

This review should be done on an ongoing basis, and can be done on a monthly or quarterly basis. This will help you identify gaps and opportunities to further optimize your customer journey.

It is also beneficial to have regular meetings (quarterly or annually), to discuss how new products or offerings might have changed the customer journey.

Consider outsourcing specialized content
How to promote a software
Content outsourcing is one of the business trends that has gained the most strength in recent years .

Third parties are often hired to support core business activities that could be cumbersome.

The use of content outsourcing is a very convenient strategy to lighten the workload, in addition to providing seriousness and guarantee to clients, which leads to carrying out processes in an organized and standardized manner, favoring the optimization of resources.

When outsourcing is not used, there is a risk of incurring processes that are much more costly and less efficient . In addition, it is more economical to maintain working relationships with a third party that provides clear and well-defined services.

The great benefits offered by outsourcing have allowed this sector to consolidate its different lines, since it makes available the experience of experts, as well as new practices and methodologies.

And of course, it turns out to be a good ally in your task of determining how to sell software and promote it properly.