We are seeing strong growth in the implementation of Customer Data Platforms (CDPs) to whatsapp philippines number collect and unify first-party data to make more informed business and marketing decisions and deliver more personalized experiences to customers. Data collection impacts consumer trust Trust between businesses and consumers has deteriorated significantly following multiple scandals concerning data collection. Companies must therefore regain consumer trust in terms of data protection and confidentiality. Brands also claim to be making considerable efforts to optimize their confidentiality rules and the security of their data. However, these efforts seem insufficient for consumers for the moment.
According to our research, while 95% of B2C companies believe that consumers trust them to protect their data, the actual figure is just 65%. Consumers are concerned that companies are not fully transparent about how they use the data that is collected and are not respecting the preferences they have set. This lack of transparency has a direct impact on consumer trust. It is therefore in the best interest of brands to communicate more clearly about how they collect, protect and use customer data. By being more transparent, they will strengthen the trust that exists between them and their customers.