Easy access to mobile for a large customer

[nusaiba127]

Speakers: Elena Pyatkova, RealWeb company,

Natalya Parshikova, Papa John's company

A case study on creating applications for mobile devices and integrating them into a common space for tracking interactions.

Some technical details:

Applications for iOS, Android, Web were developed singapore consumer email list on PhoneGAP - an open-source platform for developing mobile applications in HTML, JavaScript and CSS for various platforms (with virtually no code changes for individual applications).
The tools for tracking interactions in mobile applications are Google Analytics (for analyzing in-app purchases) and AppsFlyer (for tracking sources of installations - integration with Google Analytics for transmitting installation data).
To install Google Analytics codes into mobile applications (based on PhoneGAP), there are official and unofficial plugins on GitHub . com .
Data from CRM (gender, age, badge, ClientID, UserID, SessionID, etc.) is added to Google Analytics custom variables.
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You can view the presentation here .

Determining the optimal CPA for mobile traffic taking into account phone orders
Speaker:
Vladislav Flaks
, OWOX company

A report on tracking mobile visits and a dynamic attribution model.
In both cases, we are talking about uploading data to Google BigQuery. You can compare visits and users by order number and UserID. In short, the essence of the report: value is distributed inversely proportional to the probability of transition to a specific step of the funnel, but the order of sessions in the sequence has no relation to the order, since what is important is how close the user got to the order within a separate session.