Create a relevant landing page on your website for social media users

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More than half of advertisers believe that the same criteria can be used to evaluate the effectiveness of paid ads in online communities and offline advertising, such as increased sales, increased brand awareness and free publications about the company.

However, placing ads using paid tools in social networks does not always guarantee an increase in sales of your product. Only 10% of online community ad sellers commit to achieving such a result. In addition, other criteria are used to evaluate the effectiveness of advertising in social networks, which almost half of the sellers use.

To get the most reliable results, you need to buy bitcoin email list analyze the results yourself. To do this, you can create a landing page on your corporate website for users who click on advertising links on social networks. Keep track of the number of visitors who have completed the actions necessary to launch the sales process.

Social Media Advertising Effectiveness_Results Analysis

However, not all visitors are ready to close the deal immediately after their first visit. That is why your landing page should have attractive content that will help the user continue to get acquainted with your business. For example, you can offer potential customers a discount for registering on the site.

Measure the effectiveness of social media advertising
As noted earlier, almost all companies plan to measure the success of online and offline advertising campaigns using the same criteria and evaluation methods. The standard strategy looks like this:

setting campaign goals;

defining metrics for ROI assessment;

obtaining a quantitative expression of the effectiveness of advertising in social networks.

However, almost a third of advertisers doubt the possibility of measuring the effectiveness of paid advertising in online communities. To obtain data, it is enough to select suitable metrics that will be most effective for assessing your campaign. For example, you can evaluate the result using the number of subscribers attracted by the marketing campaign or the number of mentions of your brand in online communities. Such indicators will be useful for analyzing the effectiveness of advertising in social networks.

Use social media advertising to both educate customers about your brand and support sales.
After launching a social media campaign, almost 50% of advertisers expect increased sales and brand awareness. It is necessary to gradually involve users in the conversion process, attracting their attention even during their first visit to your social media page.

With the help of advertising in online communities, brands have the opportunity to start interacting with the audience and inform potential customers about the product and new products. However, promotion in social networks can also be a sales support tool. The main thing is to choose the appropriate methods and evaluation criteria.