What is CRM and CRM Marketing?

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How CRM Marketing Helps Businesses Get Closer to Customers
In the modern world, advertising follows us literally at every step: on websites, on street billboards, signs, in social networks, on television and radio. From everywhere they shout at us: “Buy this!”, “Watch this!”, “Subscribe right now!” etc. Research by the company “PPC protect” shows that in 2021 each person saw from 6 to 10 thousand advertisements daily.

Can you imagine the huge competition businesses face when trying to attract a client's attention? To get your ad noticed, you need to study the needs and interests of your target audience, create a suitable offer, and personalize communication. This is what CRM marketing does. In this article, we will look at how to get closer to your clients with the help of CRM marketing and what needs to be done for this.

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CRM (Customer Relationship Management) is an automated ecuador telegram data customer relationship management system. CRM collects, processes and stores data about users (email addresses, letters, phone numbers, purchases, dates of birth, etc.) who contacted the company or bought its product.

CRM marketing is working with customer data that the system has previously collected. CRM marketing tasks: data analysis, customer segmentation into groups, preparation of personal offers, selection of promotion channels, sending offers by email or messengers. These tasks can be performed by either the marketing team or a separate CRM marketer, depending on the size and needs of the company.

A CRM specialist works with customer databases. They segment the audience, make personal offers and motivate customers to buy the product again. A CRM marketer manages different channels - email, push notifications, SMS. They calculate the economic effect of each CRM activity and determine what indicators need to be achieved.

The result of CRM marketing is the creation of an individual offer taking into account data on the client’s interests, behavior and purchases.