What is word of mouth marketing

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To promote a business, you need a competent advertising campaign - this rule is well known to all entrepreneurs without exception. But advertising today costs a lot of money, and every businessman is looking for a way to save on it.

In fact, there are options. And the most effective of them is word of mouth marketing. Thanks to it, clients will start recommending your company to all their friends and acquaintances, relatives and colleagues - and you won't pay a penny for it.

Word of mouth can safely be considered almost the most ancient form of advertising, much older than even the printing press. If someone made the sharpest swords or made the strongest buy a motorcycle owner mailing list clay pots, rumors about his skill instantly spread around the area. The so-called word of mouth worked.

Then came the Internet with its blogs, forums, social networks, and companies quickly realized how to use online communications to their advantage, directing them in the right direction. As a result, the world witnessed the birth of word of mouth marketing.

SMM as an Internet Marketing Tool

Source: shutterstock.com

There are many definitions of this phenomenon. But one of the best was given by Andy Sernovitz, the author of the popular book "Word of Mouth Marketing: How Smart Companies Get People Talking About Themselves." He wrote that if word of mouth can be called a regular conversation between two people, then word of mouth marketing is work, the purpose of which is to get people to talk about your company.

There are four simple rules at the core of word of mouth marketing:

To arouse people's interest.

Be simple.

Make sure the customer is happy.

Act in such a way that people trust and respect you.

In other words, the attitude of customers towards your company directly depends on the impression you make on them.

What are the benefits of word of mouth marketing?
Clients come themselves.

The more people know about your company, the more potential customers you will have. Sales will increase, and therefore profits.

No need to pay for advertising.

You don't pay someone to tell their friends about your company, they do it on their own initiative. If you approach the matter wisely, information about you will grow exponentially.