Advertising tools: working on promoting the clinic

[subornaakter24]

It is no secret that the owners of the clinic network rely on advertising as the main way to promote the clinic company. Effective advertising is necessary to attract new patients - you can't argue with this statement. But you need to work on some things.

Banners, posters, leaflets, website advertising in social networks
It is not a fact that a person who saw this clinic's advertising banner or read tempting information on the networks will immediately contact the clinic to make an appointment online on the website as a patient. The same content will not work to attract a client who already has health problems as for a healthy person who yahoo email list needs a screening or a certificate. As mentioned above, if a person does not have health problems, no advertising tool will help to interest the audience.

In addition, as of 2024, the clinic's external advertising is not an absolute authority for the target audience. Most people immediately start looking for patient reviews on the clinic's website and other information about the company posted on the Internet. Recommendations from friends and acquaintances who have undergone treatment at this clinic play a decisive role.

Advertising campaign

Clinic advertising in the announcement should be memorable, original, stand out from the competition - this is its meaning. It is good when the phrase on the clinic banner or website presents information about the unique offer of the clinic company as concisely and precisely as possible. For example: "Pay once - get treatment for a whole year!" Clinic advertising works great when it uses visual images that affect the subconscious of the future patient. Soviet symbols of clinics are especially popular: you can use them on the website as a base.

Interest in the services of this clinic increases due to information about new materials and technologies, which is posted on the websites of popular publications. There is a high probability that a future patient will pay attention to the advice of a competent doctor and agree to receive the proposed type of medical care in a certain clinic.

Case: Dentistry

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Discount (discount system)
As of 2024, this tool does not work effectively even for the target audience. The response to such advertising offers is quite low - perhaps due to the excess of such advertising on medical sites. In addition, it is not entirely clear to patients what the cost of the offered product is made up of: the work of the doctor or the examination. They simply see that an expensive clinic service has become a little cheaper, but this still does not convince them that they need this service.

Often such promotions do not inspire patients and do not affect the image of the given company or clinic. In its essence, the discount system no longer works as it did several years ago. No entrepreneur wants to lose profits and this is understandable. Therefore, a discount is an increase in price for the purpose of assigning a discount, which naturally does not encourage any actions from a potential client.

Discount coupons for the patient
In the medical field, this marketing tool rarely works. And there are objective reasons for that:

More often, such advertising is only possible for those clinic services that do not require a doctor’s prescription (for example, professional teeth cleaning);

Statistics have shown that people who use coupons very rarely become regular patients of the clinic company.

In general, the demand for discount coupons in the medical field is lower than in other areas. However, if you decide to use this tool, find the nearest holidays and style the coupons for them. In this way, you can at least create a positive impression of the clinic, and at most get several new loyal clients.