Example from practice: in addition to optimizing the advertising campaign, we were engaged in optimizing the website of a medical center.
What we did:
conducted a technical audit of the site and eliminated the shortcomings;
rebuilt the semantic core;
removed unnecessary pages from the index and optimized important ones;
worked out commercial factors;
relaunched the blog according to the new semantics;
added new sections and pages for individual types of services.
As a result, it was possible to increase the overall search traffic ecuador telegram data and increase the number of pages included in the Yandex top 10 for target queries for the medical clinic. Compared to the previous year, visits to the site increased by an average of 30%.
Before implementing add-ons to your site, be sure to audit your advertising campaigns, test methods for attracting quality traffic, and work out the meanings of the landing page.
Expand your advertising geo, remind potential clients about yourself with retargeting, work on commercial factors, and blog. Check your website optimization on all devices and test interactive widgets.To understand the path your potential customers take to purchase, you need to do one unusual but simple thing - put yourself in their shoes. You can turn from an employee into a consumer for a day to play out possible scenarios for the motive to buy, using a systematic approach with the Customer Journey Map.
The Customer Journey Map (CJM) is a tool for visually displaying the methods, directions and solutions for user interaction with a website. It helps to better understand the client and their various aspects of interaction with the company. The customer journey usually takes into account all the steps taken from the moment they enter the website to the completion of the target action, where the latter is the end point of the route in the form of the first purchase, repeat order, callback order, etc.