Content KPIs for Management

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We have collected key performance indicators for the main content marketing tools. A manager or business owner should take them into account first and foremost:

Tool KPI
Publications in the media Transitions, leads
SMM Reach, followers, engagement, leads
YouTube Views, subscribers, clicks, leads
Event Marketing Registrations, participants, leads
Email Marketing Open rate, database size, leads
Special projects Registrations, leads
Blog Traffic, leads


? Article
Content Marketing Completo, or poland consumer email list How We Bring B2B Clients to a Deal


Content Performance Indicators for Professionals
Now let's talk about each tool in more detail: what to measure with, what static and dynamic indicators to analyze. Static indicators reflect the effectiveness of a single piece of content (video, post, article), dynamic indicators reflect the effectiveness of a certain type of content over a period of time (week, month, year).


1. Publications in the media
Static
indicators Dynamic indicators What to measure with
Views, shares, likes, comments, clicks, time on site, leads Top Media by Leads

Most Popular Topics Google Analytics

Yandex.Metrica

Open statistics on the site

Analytics received from a partner

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Not all media outlets publish viewing statistics ;(



2. SMM
Static
indicators Dynamic indicators What to measure with
Number and topics of posts, likes, reposts, comments, clicks/clicks to site, organic reach of post, community reach, response time, new subscribers, unsubscribes, complaints, leads from posts/messages/comments Reach

Subscribers

Unsubscribes

Reach and unsubscribes depending on the type and content of posts

The most hyped content

The most lead-generating content

Topics popular with the audience

Reach in topics Google Analytics

Yandex.Metrica

Community Statistics

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Track organic reach, because paid is the targeter's KPI

? Article
Industrial SMM: How to Reach 11 Million People for a Plant.