Why a Free Template Could Hurt Your Website and Business

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Every project has its own needs, but there are rules based on common sense and experience that only a professional can have.

The characteristics of a good template affect the important SEO optimization aspects of the pages such as intuitive navigation, speed in providing the requested pages and the ability to interact optimally even with the tiny dimensions of mobile devices.

Surely a template in any case must be responsive , that is, perfectly viewable from any mobile device . Neglecting this essential requirement means giving up a large part of the visits from search engines and giving a bad impression to your audience. From the satisfaction of visitors derive positive values ​​of bounce rate (the rate of abandonment after having seen only one page), of the time spent and of the number of pages visited which as we have seen contribute to improving our reputation in the eyes of Google.

We must always think about how to measure the france whatsapp number database performance of a persuasive web design to avoid sacrificing usability elements in favor of mere visual gratification. The elements at the base of the structure of a website (PHP code, javascript, CSS) impact in fact the loading performance and therefore the appreciation by users.

Sure, you could aim for a free template but the problem is that in many cases these are graphic schemes that are not very SEO-optimized, full of “dirty” code that lowers performance and causes longer loading times: many times these products have numerous non-unified javascript and CSS codes and this affects the final result.

Free graphic templates – not to mention the illegally cracked ones – are the proverbial shot in the foot for those who create websites and especially for their clients: they are often plagued by annoying bugs, they are stuffed with hidden links to sites of dubious merit and receiving updates over time is certainly a feat.