Dashboards: make decisions based on data

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Do you need clarity on your results and can't quantify whether your leads and potential customers are coming from paid media or other marketing efforts by your internal team? Read this article to the end to understand why a customized Dashboard is an ideal tool for every marketing manager who wants to boost their paid media results.

In addition to being a fundamental tool for those who want to fit their business into the Data Driven concept, the dashboard brings clarity to your operation and directs the team's attention to relevant data, transforming management into a process guided by data and not guesswork or trends.

To implement dashboards effectively, we will present some of the main tools available and used in the market. In this article, you will not only understand what a dashboard is, but also how to integrate this tool into your marketing strategy in a straightforward way.

Marketing Dashboards
The Marketing team’s dashboard should focus not only hungary whatsapp data on the performance of lead generation actions, but on all metrics related to the marketing plan and that are relevant to business objectives. Marketing dashboards can highlight information such as:

Conversion rate;
Comparison with the previous period;
Number of leads generated;
Openings of nurturing flow emails;
Website speed on PC and mobile;
Comparison with the performance of the segment in general;
Conversion on Google Ads;
Conversion on Facebook Ads.
Each dashboard platform, such as Microsoft's Power BI, is unique, offering distinct information, structure, variables, and visuals. The choice of dashboard should balance the need for data, the platform's specialty, and its functionality and ease of use.

With advances in artificial intelligence, dashboards that are optimized in real time are essential and viable for remote management and accurate and agile decisions. A data-driven mindset becomes essential to achieve high performance in the strategies implemented.

Objectives and Types of Dashboards
Control: A control dashboard organizes information, but without measuring the performance indicators. It provides a static view of management, like the People Analytics panel that counts the staff of a team, for example.

Monitoring: Monitoring dashboards implement KPIs to identify specific points of the operation. An example is the dashboard of indicators for a paid media campaign, which presents data such as leads generated, CPL, LTV and ROI, for example.

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Result: The result dashboard presents the indicators over a period, including scenario and cause analyses.

Dashboard Benefits
Decision Making: Dashboards can increase the quality and agility of decisions, with the use of artificial intelligence, for example, it is still possible to create predictive and automated analyses.
Cost Reduction: In addition to optimizing financial performance, dashboards provide opportunities for cost reduction through the customization of solutions and automation of actions.
Increased ROI : Data-driven decisions and constantly reducing costs result in significant growth in Return on Investment (ROI).
Building Marketing Dashboards
When creating a dashboard, the most important thing is to follow three fundamental steps to ensure its usefulness and relevance in your team's routine.

1. Define the Objective: Whether to evaluate sales performance, support strategic decisions or monitor the effectiveness of marketing actions, having a specific purpose is the foundation for an effective dashboard.

2. Metrics and Indicators: Carefully choose the indicators that are aligned with the dashboard's objective. Having a soup of numbers available is of little help. Keep in mind that the important thing is not to monitor all and any data, but those that reflect your strategy and goal.

3. Attractive Layout: The design of the dashboard plays an important role in its practicality and usability. Create a layout that facilitates easy, clear and objective viewing and serves as a guide, rather than being there just for aesthetic reasons. Use colors and graphic elements to facilitate use.

Tools
Excel: While auto-refresh may require advanced knowledge, it is useful for simple dashboards and small amounts of data.
Cyfe: An online platform that allows you to create dashboards in various areas, integrating data from different sources.
Google Data Studio: Allows you to create reports from integrated data from other tools.
Hubspot: It is a marketing, sales, and service automation platform. Dashboards in HubSpot are designed to provide a comprehensive view of the performance of your marketing and sales activities.
Power BI: This tool allows you to connect to multiple sources, transform data, and create relationships to build dynamic, visual, and informative dashboards. It is more complete and also complex in its construction.
Creating effective dashboards is a strategic journey that requires careful planning, careful choices, and the use of the right tools. By taking it step by step and avoiding the trap of having yet another unused asset on hand, companies can make the most of the insights and data that come from dashboards.