A typical Instagram funnel strategy looks like this:

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The Direct chatbot can be used by business accounts. It can be set up through the Facebook advertising account or connected via the Instagram API.


Targeting by target portrait with a lead magnet or tripwire.
Collecting leads by subscribing them to a landing page.
Driving a customer to a sale via a chatbot.
A lead magnet can be educational or entertaining content. Targeted traffic is myanmar rcs data usually directed to it, and all further communication and customer engagement is done through leads/subscribers.

An alternative method could be to use Taplink. This is a mini-landing integrated into the structure of Instagram pages. It allows you to convey and graphically design content for an automated sales funnel. The main task of Taplink is to simulate a landing page without taking the customer away from the Instagram platform.

Important: when working with Instagram, leave the user the opportunity to contact a real manager in Direct to resolve highly specialized issues that the chatbot cannot resolve. This approach allows you to further increase conversion.

Life in Meta Search
Meta, aka Facebook, collects a lot of information about potential customers. Its audience has already exceeded 1 billion users. And, unlike Instagram, it can use long chains of content warm-ups.