An ideal client profile helps you to:

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Fanni also explains that URL shortening tools like TinyUrl or free Bitly links are discouraged because they can trigger spam filters.

"If you have shortened links, that can get your messages flagged as spam, especially if you don't use the opt-out language. Close will try to send it, but the carrier will refuse to deliver and give us an error message to pass on to you."

So, if you see this: Imagine your sales pipeline is stuffed with clients who “get it.” You know who they are—and what they need from you. Your marketing efforts attract more and more of these people because you know how to target them.

It’s the dream, right?

Sometimes, less-than-ideal clients happen. However, your benin telegram data ideal clients are more easily attracted, nurtured, and closed when you’ve done the work to build an ideal client profile (ICP). Here, we’ll dig into how to build an ICP and how you can use it effectively.

You Can’t Be All Things to Everyone—Here’s Why You Need an Ideal Client Profile
If you try to appeal to everyone, you’ll appeal to no one. (Per Justin Goff.) So, who are you trying to appeal to, anyway?

An ideal client profile (ICP) describes a fictional person who you actually want to coach. They have the qualities and characteristics of clients that best succeed with you and your services. And you succeed with them best, too.

In other words? The ICP works like a dating app filter at a corporate-client level. It helps you identify people who value what you do and whose “journey stage” aligns with yours. You just “get” each other, and can confidently turn down the people who don’t match your standards.


Understand your clients. Get to know their needs, values, priorities, and challenges.