What is now more effective?

[sumaiyakhatun29]

Dig deeper into analytics. Analytical data and tools make it possible to track the results of user interaction with the site and find those moments that require changes, optimization, or refinement.
To view user sessions in a video recording, use Webvisor, Yandex.Metrics, Clarity, or other tools that will clearly show user interaction with your site. If you use Clarity, the load on the site is less than from Webvisor.
Keep track of key metrics and get to the root cause. After all, behind a single number can be the very stumbling block that prevents the project from developing.
Pay attention to local promotion. Use tools such as Google my business and Yandex organization.
Monitor the page usability report in Google Search Console. Optimize your site pages according to Google's evaluation parameters (LCP, FID, СLS).
If the project you are promoting also has a YouTube channel, add the relevant keywords and links to the website to the description. This way, you will also promote the website through YouTube.
Don't ignore working with the site's content. Try to make the content useful and structured. laos rcs data Incorporate videos into the site's content.
Conduct experiments within the site. Play with linking, content. If your site is well-promotional with informational content, think about how to redirect the user to a commercial page.
And finally, do everything for people, then you will always be in trend for both search engines and visitors!

Maxim Valeriev
Maxim Valeriev
Maxim Valeriev, Black & white seo, doorways, pbn. Webmaster since 2018.

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Question 1: How much has SEO changed in 2021? What methods do you think have stopped working.
— SEO uses the same methods as before. Of course, search engines have become smarter, but it is still possible to influence them. Nothing global has happened, except that Yandex has started to take into account the site's links more, and Google with its Core Web Vitals hints that loading speed will soon have a stronger impact on site ranking.

Question 2: How will SEO develop in the next 2-3 years? Do you see any trends or specifics?

— Drops, PBNs, and various manipulations with PF are very relevant. Although search engines are trying to tighten the screws, they are not doing it well. The quality of search is falling, in the results (both in Yandex and in Google) I often see low-quality GS and doorways.