What is a case and why does a client need one?

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Alexey Bakumenko , the author of the blog and content manager of Webpromo , a graduate of the " Content Marketing " course at the WebPromoExperts Academy, wrote an excellent article. With the author's permission, we present the publication on our blog.

Direct advertising, blogger recommendations, reviews on websites — all this no longer inspires user trust as it used to. Because these indicators can be customized. A potential client seeks to understand what the company is capable of, iran rcs data how it works, what results it can bring to his business. In order to provide the user with this information, business companies, in addition to describing services on their websites, form cases.

In this article, we will explain what a case study is in marketing and why you need one, how to create one and increase its effectiveness so that your company can attract potential customers and increase sales.

Content:


Types of cases in marketing: scope and format

5 reasons why you need to write a case study

How to create a case and increase its effectiveness?

Basic structure of a case in marketing
Stages of creating a case
Improving case efficiency
Examples of competitor cases in online marketing

Conclusions

Direct advertising, blogger recommendations, reviews on websites — all this no longer inspires user trust as it used to.
What is a case and why does a client need one?
A case study in online marketing is a detailed description of a specific situation and a successfully solved problem. It helps a potential client understand how your company works to achieve its goals and what results it can bring to the business.

Sometimes a case in marketing requires a specific solution. For example, in HR: the candidate is given a description of the problem, and the applicant must eliminate it. Cases of a similar format are also used in education.

Important! The case must contain a ready-made solution. In marketing, a case clearly shows how exactly a user's need is satisfied: the company's path from the point of the client's problem to the point of its elimination.