iOS updates have had a significant impact on marketing. The focus is on user data, privacy, and security. Following Apple, Google plans to abandon Cookies in 2023.
46% of experts are confident that finding an alternative to cookies will be their main task in 2022, as analyzing user behavior becomes increasingly complex and data only increases in volume.
personal data
Customers are increasingly demanding more privacy and control over their personal brazil rcs data data. A Pew Research Center study shows that 72% of people believe their online activities are being tracked for advertising campaigns.
Next year, we should expect new tools that will protect the privacy of online users.
The end of cookie support will change the landscape of marketing. Traditional advertising strategies will cease to work or become ineffective. Marketers will collect user data themselves in order to use it in their work.
That's why it will be so important for brands to engage with customers directly through quizzes, surveys, and gamification. And it's equally important to use effective CRM and interactive mechanics.
Personal data and alternative to Cookies
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sumaiyakhatun29
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