Brand promotion on YouTube through a top content strategy and cooperation with influencers: EVA's experience

[sumaiyakhatun29]

The Ukrainian YouTube platform is gaining momentum. It is forming its own audience, content strategies, and basic principles of work. There are still few high-quality Ukrainian YouTube channels. But those companies that are mastering this niche are shaping the trend and strategies for future colleagues.

Marina Sokolova , Head of SMM at EVA, knows how to develop a YouTube channel for a america rcs data brand in the beauty, care, and household chemicals segment. As part of the online conference "SMM Day ," organized by the WebPromoExperts Internet Marketing Academy, the expert shared her company's experience and created a useful checklist for working with a YouTube channel.

How YouTube and its audience are developing in Ukraine
Since social networks began to occupy an increasing percentage of every person's life, professions related to this industry have flooded the market. However, I believe that each of us is now a little bit of an SMM specialist. It's banal - we have our own profiles in social networks, we work on their design, content, visuals. But for professional brands, companies, this is, of course, not enough. In specialists, experience, the ability to apply complex approaches to work, etc. are beginning to be valued.

This also applies to the development of a communication channel like YouTube. This platform is one of the most popular in the world. More than 2 billion users visit the channel every day, which is more than 25% of all global traffic.