When business names, addresses, phone numbers, hours of operation, and other essential data are incorrect, it inconveniences, disappoints, and frustrates the public. Fortunately, actively managing local business listings is one of the easiest steps you can take to safeguard and improve your reputation so that you are receiving zero negative reviews and poor ratings due to avoidable, basic errors. You have two options for this work: 1) Do a manual audit of Google’s organic search engine results for your business name and services, discover all the local business listing and review platforms on which you have a profile, audit those profiles for errors, claim and update them, and track them in a spreadsheet for regular updating whenever your business information changes.
It’s a considerable workload. 2) Subscribe to a service like Moz Local which is email lists uk designed to let you manage all of your listings on key platforms very quickly and effectively from a single dashboard, protecting accuracy and reducing negative customer experiences. In addition to ensuring that your business information is accurate on formal listing platforms, it’s a good idea to see if other online mentions of your business (known as unstructured citations) contain inaccuracies. For example, if a local blogger wrote about your business two years ago and referenced your street address, and you have since moved, it’s important to search for such references and contact the publishers to request an update of their content whenever your business experiences a significant change.
65% of review writers have written negative reviews due to bad or rude customer service, making this scenario the dominant cause of negative online sentiment and low ratings. Unfortunately, if your worst reviews fall into this category, it may require structural rather than simple fixes. Every business scenario is different, but here are eight key