Positioning and focus
Market positioning and creation of a sub-category
First problem: competition
Create a brand for each type
Want to own another category? Create another brand
Welcome back to my blog
Here we go again.
And honestly it makes me smile because even today it is benin whatsapp number database really difficult to understand the difference between a business destined for success and one destined for failure.
A few days ago I happened to talk to a guy who deals with personal training and while talking he confided in me that he would like to advertise online and would like to create a website and work on the positioning of the term “Personal trainer Rimini ”. But I prefer to talk to you about this later. First I want to give you a brief preview of the problem we still live in today and what you should not do if you really want to survive with your business.
It is difficult to understand that it is not possible, or rather, it is no longer possible to create a business model as it could (perhaps) be conceived and created up to twenty years ago.
The trend is always the same: there is the categorical and prevailing belief that your winning card is the ace takes all , that is, the creation of a business that offers a wide mix of services, trying to grab everything possible.
What is the concept of TOP OF MIND?
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