Big Brother Brazil is no different and has been attracting a huge audience for years. Several companies have partnered with the reality show and some participants have jumped at the opportunity to gain visibility. In fact, big names in entertainment in Brazil have come from there, such as Sabrina Sato and Grazi Massafera, who have already lost the title of “ex-BBB” due to their success.
However, in recent years the program has been suffering some declines in audience ratings. After all, there were 19 editions and more than 300 participants, the formula was already saturated. With this in mind, the network innovated and decided to invite celebrities to be part of the cast of the 20th edition. It was so successful that we are here to discuss all the repercussions and marketing actions involved this year.
Among the names chosen, in addition to the usual anonymous ones, there are YouTubers , digital influencers, actresses, actors, singers and even athletes. Some, knowing about the visibility, are taking advantage of the space to try out some strategies and attract even more audiences abroad. Let's take a look?
Bianca Andrade
One participant who got people talking was vietnam viral telegram Bianca Andrade, from the YouTube channel known as Boca Rosa. She is a digital influencer and businesswoman, with her own line of makeup, skincare and hair care.
During her stay on the reality show , Bianca wore looks planned with her team on Sundays, the day with the highest audience for the live show, and they simultaneously posted photos of her taken before with the same outfit, makeup and hairstyle (using her brand's products). This was part of a strategy to promote her cosmetics line.
After being eliminated, she said that her goal with BBB was to increase her brand's visibility, since on TV she would be reaching a much larger audience than on the internet. And it was a success! Bianca said that she tripled her sales and significantly increased her followers on Instagram; she had just over 8 million followers before. Today, she has over 10.5 million!
Manu Gavassi
Manu has always admitted that she is little known, despite her long career as a singer and actress. She takes the whole situation as a joke, making jokes about her teenage music phase and her journey with few fans. In fact, when announcing her participation in the reality show , she released a video and uploaded the hashtag #WhoTheFuckIsManuGavassi (Who the hell is Manu Gavassi?), where she makes fun of the possible reaction of the viewers.